B2B cycle record

Current state

Field	Value
Decision	DEC-2026-07-COMM-PROPUESTA-01
Cycle	CYCLE-01
Status	Not started
Chosen option	Pending
Action executed	No
Expectation frozen	No
Outcome observed	No
Attributable effect	Not estimable
Learning	Pending

Unknowns are not encoded as zero: 0 is data; blank means no observation exists.

Before action

Confirm owner and rights; choose an option and record rejections; define intervention, comparator and assignment; approve baseline and sensitivity; freeze lower/central/upper expectation and horizon; score process quality before the future is known; lock timestamp and obtain sign-off.

Monthly review

Verify execution fidelity; calculate identically defined intervention and comparison measures; record mix, people, pricing, seasonality and atypical deals; estimate difference-in-differences where permitted; compare expected range with result; separate process, outcome and attribution; decide continue, adapt, stop or escalate.

State gate

Next state	Minimum condition
observed-noncausal	Action and result recorded, insufficient comparator
evaluated	Preregistered expectation, defensible comparator, 2–3 cycles and analyzed limits
blocked	No owner, fit-for-purpose data or measurable design

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First useful evidence

Before conversion is measured, the cycle can show whether the contract is understandable, the owner can state an expectation and the ritual fits operations. That is method usability evidence, not commercial-impact evidence.