schema_version: 1.0.0
record_id: DEC-2026-07-COMM-PROPUESTA-01
case_id: B2B-PROP-001
record_status: pre-decision
cycle_state: generate-options
recorded_on: null
recorded_by: null
priority: Recuperar el cumplimiento comercial después del deterioro observado en el demo de abril a junio de 2026.
decision: ¿Dónde intervenir primero para recuperar la conversión sin ampliar innecesariamente el costo de adquisición?
decision_rights:
  decides: Director(a) Comercial por confirmar
  approves_budget: Finanzas, solo si se reasigna presupuesto
  executes: Líderes de ventas por confirmar
  escalates_to: Comité comercial por confirmar
alternatives:
  - id: A
    option: Intervenir calidad y velocidad en Propuesta.
    reversibility: high
    status: provisional-preference
  - id: B
    option: Reasignar demanda desde digital masivo hacia evento y referido.
    reversibility: medium
    status: evidence-insufficient
  - id: C
    option: Combinar A y B.
    reversibility: medium
    status: evidence-insufficient
  - id: D
    option: No actuar todavía y observar otro ciclo.
    reversibility: high
    status: active-comparator
criteria:
  - proposal_conversion
  - sales_target_attainment
  - intervention_cost
  - time_to_effect
  - reversibility
constraints:
  - sales_team_capacity
  - demand_budget
  - open_pipeline_continuity
  - quarterly_horizon
evidence_snapshot:
  data_nature: simulated-demo
  june_2026_sales_compliance_pct: 80.11
  sellers_under_90: 8
  sellers_total: 8
  proposal_conversion_baseline_jan_mar_pct: 48.03
  proposal_conversion_apr_jun_pct: 36.53
  proposal_change_pp: -11.50
  channel_superiority_established: false
chosen_option: null
action:
  description: null
  accountable_owner: null
  start_date: null
  stop_conditions: []
expectation:
  metric: proposal_conversion_pct
  baseline_definition: Jan–Mar 2026, subject to owner approval and sensitivity analysis
  lower_bound_pct: null
  central_estimate_pct: null
  upper_bound_pct: null
  horizon_weeks: null
counterfactual:
  preferred_design: matched_holdout_difference_in_differences
  intervention_group: null
  comparison_group: null
  assignment_rule: null
  pre_period: null
  post_period: null
process_quality:
  alternatives_considered_0_to_2: null
  evidence_classified_0_to_2: null
  uncertainty_declared_0_to_2: null
  tradeoffs_explicit_0_to_2: null
  expectation_preregistered_0_to_2: null
  total_0_to_10: null
outcome:
  observed: false
  proposal_conversion_pct: null
  sales_compliance_pct: null
  attributable_effect_pp: null
  confounders: []
learning:
  conclusion: null
  next_cycle_change: null
audit:
  owner_signoff: null
  expectation_locked_at: null
  outcome_recorded_at: null
  overrides: []